Time is precious and in advertising it is even more so. We have exactly 6 seconds to capture the user's attention when it comes to advertising impact, so that requires us to be totally effective in choosing how, when and where to reach our target audience.
Formats that proactively promote user engagement are an opportunity to interact with the user and generate greater brand recall.
At ShowHeroes, we create these interactive formats for our online video strategies, but are now taking this a step further by extending our expertise to Connected TV.